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Your existing customers are potentially more valuable to you than new ones. These customers have already made a connection with you – they’ve chosen to buy from you, and now it’s up to you to make their buying experience a good one, so that they will come back again,...
The EU’s General Data Protection Regulations came into force on May 25th 2018, but whilst the regulations were enforceable from that date it would have been unlikely that you ever had a visit from the Information Commissioner’s Office since then. However that date...
Employees on statutory leave can give small businesses a headache. Covering duties for a period of time can be expensive, if you bring in full-time cover, and it brings with it a wide range of paperwork and legislative responsibilities. But what if you use flexible...
There are many useful online content marketing strategies available which are very effective at bringing traffic to your website, boosting your businesses brand and establishing your business as an authority in the marketplace. The best part is — these marketing...
There is a large amount of small business digital marketing advice available online. Unfortunately, some of the advice is misleading, or even completely incorrect! In fact, one of the key challenges of digital marketing is determining which tips are useful for your...
Businesses are time-consuming things. They eat up all the hours in the day and, if you’re a solo entrepreneur, you’ll find that you can be closing your first sale one minute and trying to file your paperwork the next. And so, to make sure you’re heading in the right...
Search Engine Optimisation (SEO) is a critical part of your website planning. It helps your website to be more visible to search engines, it helps visitors to navigate your site more easily and it gives you a competitive advantage. The question is: do you build SEO in...
As any marketing or social media expert will tell you, the profile photo you choose for your accounts or for your website can make a significant difference to the way potential clients see you. One of the first things that a marketing content manager would recommend...
Ever wondered how a virtual personal assistant can help you? Ever wondered what a virtual assistant is? As many successful small businesses already know, virtual personal assistant companies can help you with a wide range of business admin and strategy tasks, leaving...
It’s all very well to be managing your cash, but improving your cash flow can bring considerable benefits to your business. Deciding to look at the way you currently manage your cash is a good start – and it makes sense to look into professional bookkeeping services...